Beverage labels are quite similar to the beverage consumer; they’re always evolving. Ever-changing demographics and new technology are impacting products on shelves at local stores and are keeping brands on their toes.
Healthy brands are also increasing in popularity in the beverage industry. Organic ingredients and more nutritious options are quickly becoming industry stars. Brands are seeking to employ cleaner beverage labels while highlighting natural ingredients and sugar reduction. New brands can have their presence felt in this market with labels.
Even the most popular and long-standing brands are feeling the subtle changes. Keep reading to see how startups and established brands alike can capitalize on this ever-changing industry.
What are the Different Types of Beverage Labels?
Beverages can be stored for long periods, whether at room temperature or refrigerated. It's a must that bottles need to endure different temperatures, and beverage labels must also be durable.
- Will the drinks be stored indoors or outdoors?
- Will your beverage come in contact with water?
- How will your product be shipped?
- How much money will it cost?
Let's take a look at the industries leading materials for beverage labels.
- Polyester film
What Materials Are Required For Beverage Labels?
Beverage Labels need to be water-resistant; most bottles will be exposed to moisture at one point or another. A beverage label template is always helpful.
Paper is one of the most common materials chosen by manufacturers. Low in cost and malleable, it’s easy to cut into your preferred shape. However, when it comes to waterproof beverage labels, paper just isn’t one of them. It will need to be coated to withstand the moisture. High gloss and semi-gloss paper like a beer label are the most popular types.
This material is commonly known as PET. It’s a synthetic material and is popular due to the resistance of its material to moisture ratio. Polyester film is an excellent option for brands looking for waterproof beverage labels. It’s also known for being resistant to decay, UV, abrasion, cold, heat, and is highly durable.
Even cheaper than polyester, polypropylene is the perfect choice for labels that require a long-lasting material. It is also resistant to abrasion, most chemical solvents, UV, and moisture. The downside is it has low heat resistance. Polypropylene is commonly used in water and juice bottle labels.
BOPP is a commonly used polypropylene for beverage labels. Clear BOPP offers a trendy no-label look. If your beverage needs to convey freshness, this is an ideal choice.
Famous for its durability to chemical solvents, rips and tears, moisture, and UV exposure. Vinyl labels are also known as decals and are placed on products using an adhesive. If your product will be subject to outdoor conditions and rough handling, vinyl is an excellent material for your product labels.
It is also extremely flexible, and the material performs well for printing, adding colors, and die-cutting.
Film labels are usually created from PET, polypropylene, or polyester. It is flexible, making it popular with brands looking to label unique-shaped bottles. Different types of film and acerate are better for indoor use, while polyester is more suitable for harsher conditions.
Transparent film, or sometimes called the no-label look, is becoming more popular. It is a powerful option for brands that want to implement freshness and elegance into their labels.
Why Choose Baytech for Beverage Labels?
The design plays a massive part in the success or failure of beverage labels. From making sure the colors pop to picking a graphic that targets your brand's image, Bay Tech will assist you step-by-step through the entire process. The shape of your bottle and the materials are vital factors.
We guarantee our clients custom beverage labels design that is unique and one-of-a-kind. We also offer a drink label template to make this process as easy as possible. Bay Tech is your one-stop-shop for bottle label printing. Contact us now at 800-229-8321 or via email by filling out our online contact form.