The national Cattlemen’s Beef Association (NCBA) has issued a press release confirming their policy on supporting voluntary country of origin labels, or aka ‘COOL’. These new meat labels on steak, chicken, seafood labels, and other poultry products would help consumers know where the meat came from.
“Specifically, NCBA is seeking solutions to the labeling requirements and verification procedures in place for beef products labeled as ‘Product of the U.S.A,’ ‘Made in the U.S.A.,’ or similar origin claims, which will resolve the concerns of beef producers, work at the speed of commerce, meet America's trade obligations and prevent confusion among consumers,” the press release says.
These new meat labels would have a uniform terminology and inform customers of the location where the meat came from. The idea is that consumers deserve accurate product labels, with accurate information about where the meat came from.
“NCBA recognizes that product labels are a defining feature of the shopping experience for consumers. While the majority of beef products currently advertised, marketed, or labeled as ‘Product of the U.S.A.' are likely compliant with current FSIS regulations, the potential for consumer confusion exists,” said NCBA CEO Colin Woodall.
“The core mission of FSIS is to ensure all meat and poultry products are safe, wholesome, not adulterated, and properly marked, labeled, and packaged. While FSIS has policy regarding origin labels, ultimately origin claims are marketing claims and should be regulated as such.”
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